☑️ Objections
Make Objections Great Again. MOGO.
Great sellers love objections. It means your prospect is already halfway to becoming your customer.
1. It’s too expensive
💬 “We don’t have the budget for this.”
Why it happens: They’re comparing to a cheaper solution or haven’t seen the value yet.
How to respond:
- “The real cost is sticking with the current system and losing [deals/time/revenue] every month.”
- “If the ROI is clear, could the budget be unlocked?”
2. What’s the actual ROI?
💬 “What exactly do we get out of this?”
Why it happens: They need numbers, proof, and outcomes.
How to respond:
- Share a specific outcome or KPI improvement.
- “Our average customer sees a [X%] lift in [specific metric] within the first 90 days.”
3. Can we test it first?
💬 “We’d like to try it before committing.”
Why it happens: They fear being locked into something that might not work.
How to respond:
- “Instead of a blind trial, let’s run a 10-day pilot to show concrete impact right away.”
- Frame a low-friction win to build trust fast.
4. I need to talk to my team / boss
💬 “I’m not the only decision-maker.”
Why it happens: Either they’re stalling or not the ultimate decision-maker.
How to respond:
- “Happy to help you build a compelling case internally.”
- Try to loop in the decision-maker directly.
5. We already use something for this
💬 “We’re covered with our current tool.”
Why it happens: They’re using a competitor or internal workaround.
How to respond:
- “What’s currently frustrating or limited about your existing setup?”
- Highlight your unique differentiators or ways to stack on top of what they have.
6. What if it doesn’t work?
💬 “Sounds risky for us.”
Why it happens: They’re worried about fit or failure.
How to respond:
- “Totally get it — we’ve onboarded companies just like yours with great results.”
- Share proof (logos, testimonials, case studies).
7. What guarantees do we have?
💬 “What if we want to cancel?”
Why it happens: They want to minimize risk and know the exit terms.
How to respond:
- “We offer full onboarding, a success roadmap, and clear exit clauses if goals aren’t met.”
- Be transparent about your support, SLAs, and terms.
☑️ Objections
Make Objections Great Again. MOGO.
Great sellers love objections. It means your prospect is already halfway to becoming your customer.
1. It’s too expensive
💬 “We don’t have the budget for this.”
Why it happens: They’re comparing to a cheaper solution or haven’t seen the value yet.
How to respond:
- “The real cost is sticking with the current system and losing [deals/time/revenue] every month.”
- “If the ROI is clear, could the budget be unlocked?”
2. What’s the actual ROI?
💬 “What exactly do we get out of this?”
Why it happens: They need numbers, proof, and outcomes.
How to respond:
- Share a specific outcome or KPI improvement.
- “Our average customer sees a [X%] lift in [specific metric] within the first 90 days.”
3. Can we test it first?
💬 “We’d like to try it before committing.”
Why it happens: They fear being locked into something that might not work.
How to respond:
- “Instead of a blind trial, let’s run a 10-day pilot to show concrete impact right away.”
- Frame a low-friction win to build trust fast.
4. I need to talk to my team / boss
💬 “I’m not the only decision-maker.”
Why it happens: Either they’re stalling or not the ultimate decision-maker.
How to respond:
- “Happy to help you build a compelling case internally.”
- Try to loop in the decision-maker directly.
5. We already use something for this
💬 “We’re covered with our current tool.”
Why it happens: They’re using a competitor or internal workaround.
How to respond:
- “What’s currently frustrating or limited about your existing setup?”
- Highlight your unique differentiators or ways to stack on top of what they have.
6. What if it doesn’t work?
💬 “Sounds risky for us.”
Why it happens: They’re worried about fit or failure.
How to respond:
- “Totally get it — we’ve onboarded companies just like yours with great results.”
- Share proof (logos, testimonials, case studies).
7. What guarantees do we have?
💬 “What if we want to cancel?”
Why it happens: They want to minimize risk and know the exit terms.
How to respond:
- “We offer full onboarding, a success roadmap, and clear exit clauses if goals aren’t met.”
- Be transparent about your support, SLAs, and terms.